Romance, passion, secrets, victories… FERRARI!

Ferrari Enzo

Ferrari Enzo

Myths are never born by chance. They are not the result of coincidences, rather, they are the mark of destiny. Scuderia Ferrari was born in 1947.

As the Commendatore, at nearly 50, was finally realizing the dream that had obsessively directed his life and that was to revolutionize Italian industry, the current president of Scuderia Ferrari, Luca di Montezemolo, was being born in Bologna, not far from Maranello. Two men, one symbol: the Prancing Horse of Francesco Baracca.

The story of the House of Maranello is inextricably intertwined with the lives of these two strong and charismatic figures, each an expression of his time. The Grand Old Man became a myth in his own lifetime; he never left the legendary factory that had been his brainchild, to which he was attached with a visceral intensity. Indeed he had no need to go anywhere, for the world came to him instead: heads of governments, princes, kings, sports personalities, Hollywood celebrities made a beeline to place orders for the mechanical and aesthetic marvels that trickled from the fabled Maranello works.

Enzo Ferrari died in Modena in 1988, and there was no lack of naysayers who predicted that the House that he had made would collapse without his strong hand at the helm. But the dire predictions were soon laid to rest: Luca di Montezemolo has continued to manufacture and sell dreams to the well-heeled of the world, while redefining the role of the marque in the contemporary supercar scene, in which Ferrari remains the undisputed queen and the touchstone for all other marques. The Prancing Horse logo remains one of the most widely recognized trademarks in the world, cars bearing it are sold in 60 countries, but the tradition of aesthetic excellence, research, and innovation, has never been betrayed. Quintessentially, Ferrari’s Formula 1 cars have served to introduce automotive technological advances that eventually found their way in production cars for the rest of us.

Ferrari has always been a powerhouse of Formula 1 racing (it is in fact the only marque that has participated without interruptions since the inception of Formula 1 in 1950). Its performance is unmatched in the annals of auto racing: team Ferrari holds nearly every Formula One record. As of 2008, the team’s records include 15 World Drivers Championship titles (1952, 1953, 1956, 1958, 1961, 1964, 1975, 1977, 1979, 2000, 2001, 2002,2003, 2004 and 2007), 16 World Constructors Championship titles (1961, 1964, 1975, 1976, 1977, 1979, 1982, 1983, 1999, 2000,2001, 2002, 2003, 2004, 2007 and 2008), 209 Grand Prix victories, 4925.27 points, 622 podium finishes, 203 pole positions, and 218 fastest laps in 776 Grands Prix contested.

The name Ferrari is uttered in Italy with fierce proprietary pride. Formula 1 races command television audiences comparable to Superbowl games in the United States, and men who have little knowledge of, or interest in, automotive matters get passionate about Ferrari, the ultimate Italian icon of quality and performance.

Ferrari Logo

Cavallino Rampante

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